Ginny Richardson Public Relations helps clients by going after free inches in newspapers and magazines and free minutes on television and radio. Stories end up in the coveted news and feature sections and TV and radio segments, but not as paid advertising. The operative word here is “free.”
After a 35-year career in journalism and public relations, President Ginny Richardson and her staff know what is news, how to present ideas to editors and TV producers, and how to represent clients to the media – with professionalism, warmth and excellence in the written word.
Both Ginny Richardson and Andy Richardson have long-term, solid relationships with the decision makers, reporters and columnists of Chicago and its suburbs. GR-PR’s private press lists are developed in-house, not purchased from directory companies. The development of these contacts, as well as critical knowledge of individual deadlines and preferences, is the result of in-depth research and decades of relationship building.
All awareness and reputation enhancement campaigns begin with strategic media planning. Then comes the writing – press releases, electronic press kits, media advisories, calendar listings, photo opportunities, etc., whatever is called for. The client participates in the editing process with GR-PR, providing improvements or giving approval.
The news is “pitched” to the media via phone calls, emails, newswire distribution or all three. One story could go to only one source or it could be distributed across the country, depending on GR-PR’s counsel for the best chance of success.
It’s a red letter day when a journalist calls and says, “Yeah, I’d like to do a story on that idea you sent me. Can we set up interviews?”
Then we have the enormously happy pleasure of calling the client and saying, “Guess what?”