Posts Tagged ‘The Nutcracker’

A Tough Nut to Crack

July 25th, 2007 | Author:

Case Study

After 14 years in the suburbs, Von Heidecke’s Chicago Festival Ballet (CFB) decided to bring their rendition of “The Nutcracker” to Chicago in 2005. With only three months left until the first performance date, they hired Ginny Richardson Public Realtions to launch the Chicago performance and promote the continuing suburban performances, at which ticket sales had begun to decline.

GR-PR swiftly introduced CFB to the city with 25 million media impressions, and helped increase ticket sales in the suburbs by 16.5 percent through strong media relations, careful image-building and creative positioning.

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Ginny Richardson Public Relations is a PR firm specializing in social media and media relations for business, healthcare, not-for-profit, arts and entertainment. Located in Hinsdale, IL, a suburb of Chicago.
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