Posts Tagged ‘publicity’

First of all, a disclaimer: during my many years in media relations, I have managed to do every single “do not” on this list. I learned this field not from college, not from post-graduate studies, but by invaluable experience as a reporter in Chicago where I was able to observe all manner of public relations practitioners and their press releases.

I paid attention to which releases were irresistible, and I learned which PR pros were wonderful to work with. Through it all, I was a human sponge, and I learned as fast as I could. You see, to me, the field of public relations is endlessly fascinating and rewarding.

1. Do not launch into your pitch without asking, “Is this a good time?” Reporters and TV producers are frequently on deadline and cannot take the time to listen to a story idea. You must tap softly at the media’s door and show the utmost respect for the high pressure scramble to make deadlines. If they tell you a better time to call, remember to call! Read the rest of this entry »