Posts Tagged ‘public relations case study’
July 25th, 2007 | 
Author: Case Study
After 14 years in the suburbs, Von Heidecke’s Chicago Festival Ballet (CFB) decided to bring their rendition of “The Nutcracker” to Chicago in 2005. With only three months left until the first performance date, they hired Ginny Richardson Public Realtions to launch the Chicago performance and promote the continuing suburban performances, at which ticket sales had begun to decline.
GR-PR swiftly introduced CFB to the city with 25 million media impressions, and helped increase ticket sales in the suburbs by 16.5 percent through strong media relations, careful image-building and creative positioning.
Posted in Case Study | 
Tags: Chicago Festival Ballet, PR, PR case study, public relations, public relations case study, The Nutcracker | 
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Case Study
Hinsdale Hospital nestles in a corner of Hinsdale, Illinois. Founded in 1904 by a married couple with immense zeal, prayer and a Civil War officer’s generosity, this Seventh Day Adventist hospital grew and prospered into the 21st century. To commemorate the 100th year, Hinsdale Hospital leaders endorsed the writing of a hard-bound, comprehensive history book. GR-PR was engaged (and privileged) to be the sole writer, and a year later – “Century.”
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Tags: author, Century, Healthy Hundred Years, Hinsdale Hospital, PR, PR case study, public relations, public relations case study, writer |
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Case Study
The DuPage County Fair is the only county fair in Illinois located in a completely urban setting. Historical research showed that when the first DuPage County Fair was held in 1955, the county was 85% farmland. By 2000, the last farm vanished as DuPage County was absorbed into Chicago’s urban sprawl.
