Posts Tagged ‘Press Release’

Ginny Richardson is celebrating 30 years in public relations. With the nickname GR-PR, Ginny Richardson Public Relations is located at 15 Salt Creek Lane, Suite 317, Hinsdale. 

The first 15 of those 30 years, Ginny did PR on evenings and weekends. Fifteen years ago, the sideline business had grown to a point where she was making more money than at her full time job as director of PR for Hinsdale’s Wellness House. She made a decision to pursue GR-PR full time.

Thousands and thousands of press releases later, GR-PR is a company that now includes her partner (and son) Andy Richardson.

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First of all, a disclaimer: during my many years in media relations, I have managed to do every single “do not” on this list. I learned this field not from college, not from post-graduate studies, but by invaluable experience as a reporter in Chicago where I was able to observe all manner of public relations practitioners and their press releases.

I paid attention to which releases were irresistible, and I learned which PR pros were wonderful to work with. Through it all, I was a human sponge, and I learned as fast as I could. You see, to me, the field of public relations is endlessly fascinating and rewarding.

1. Do not launch into your pitch without asking, “Is this a good time?” Reporters and TV producers are frequently on deadline and cannot take the time to listen to a story idea. You must tap softly at the media’s door and show the utmost respect for the high pressure scramble to make deadlines. If they tell you a better time to call, remember to call! Read the rest of this entry »