Posts Tagged ‘pitching stories’

Many – I’ll wager the majority – of healthcare marketing staffs are gasping for air from too much to do, too many meetings, and not enough time to imagine, create and execute. One task that frequently gets pushed to the back burner is pitching stories to the media when, in fact, such stories in newspapers, on the Internet, and on TV are not only free (talk about cost effective!) but yield the greatest credibility.

Picture this. A positive story about a new procedure at your hospital or practice appears in a newspaper with an impressive circulation. The article involves an elated patient and his or her compelling story. It quotes the physician(s) and/or CEO and contains two photos, in color of course, and a graphic.

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