Posts Tagged ‘media relations’

Ginny Richardson Public Relations (GR-PR) is recognizing Earth Day 2010 by partnering with a green web hosting provider for GR-PR and dozens of GR-PR clients’ websites. Ginny Richardson Public Relations is located at 15 Salt Creek Lane, Suite 317, Hinsdale, IL.

The new web hosting company works with Green Mountain Energy to purchase carbon credits to offset the emissions of hosting operations. Green Mountain will invest in renewable energy sources like wind and solar power as well as biomass facilities. Funding will also go toward reforestation projects through the Pacific Forest Trust.

“Years ago, in an effort to be more environmentally friendly, GR-PR replaced hard copy press releases and press kits with virtual newsrooms and electronic press kits,” said Ginny Richardson, president of GR-PR. “Today we are taking steps to make our virtual world greener, which translates into real world carbon credits and reforestation projects.”

Ginny Richardson Public Relations is a PR firm specializing in social media and media relations for business, healthcare, not-for-profit, arts and entertainment.

For more information, call 630-789-8555 or visit http://www.gr-pr.com.

Ginny Richardson is celebrating 30 years in public relations. With the nickname GR-PR, Ginny Richardson Public Relations is located at 15 Salt Creek Lane, Suite 317, Hinsdale. 

The first 15 of those 30 years, Ginny did PR on evenings and weekends. Fifteen years ago, the sideline business had grown to a point where she was making more money than at her full time job as director of PR for Hinsdale’s Wellness House. She made a decision to pursue GR-PR full time.

Thousands and thousands of press releases later, GR-PR is a company that now includes her partner (and son) Andy Richardson.

Read the rest of this entry »

First of all, a disclaimer: during my many years in media relations, I have managed to do every single “do not” on this list. I learned this field not from college, not from post-graduate studies, but by invaluable experience as a reporter in Chicago where I was able to observe all manner of public relations practitioners and their press releases.

I paid attention to which releases were irresistible, and I learned which PR pros were wonderful to work with. Through it all, I was a human sponge, and I learned as fast as I could. You see, to me, the field of public relations is endlessly fascinating and rewarding.

1. Do not launch into your pitch without asking, “Is this a good time?” Reporters and TV producers are frequently on deadline and cannot take the time to listen to a story idea. You must tap softly at the media’s door and show the utmost respect for the high pressure scramble to make deadlines. If they tell you a better time to call, remember to call! Read the rest of this entry »

Public speaking. One end of the spectrum is you’d rather be tortured for eternity. The other end is having a professional speaker’s bureau represent you charging thousands of dollars per speech. There is life in the middle, however, and that’s the subject of this post.

Many people find that no-fee public speaking yields wonderful advantages both personally and professionally. First of all, it’s terrific public relations. Second, it’s networking at its finest, and third, it’s goodwill and community service.

Read the rest of this entry »

Many – I’ll wager the majority – of healthcare marketing staffs are gasping for air from too much to do, too many meetings, and not enough time to imagine, create and execute. One task that frequently gets pushed to the back burner is pitching stories to the media when, in fact, such stories in newspapers, on the Internet, and on TV are not only free (talk about cost effective!) but yield the greatest credibility.

Picture this. A positive story about a new procedure at your hospital or practice appears in a newspaper with an impressive circulation. The article involves an elated patient and his or her compelling story. It quotes the physician(s) and/or CEO and contains two photos, in color of course, and a graphic.

Read the rest of this entry »