Archive for the ‘Case Study’ Category

Case Study

After 14 years in the suburbs, Von Heidecke’s Chicago Festival Ballet (CFB) decided to bring their rendition of “The Nutcracker” to Chicago in 2005. With only three months left until the first performance date, they hired Ginny Richardson Public Realtions to launch the Chicago performance and promote the continuing suburban performances, at which ticket sales had begun to decline.

GR-PR swiftly introduced CFB to the city with 25 million media impressions, and helped increase ticket sales in the suburbs by 16.5 percent through strong media relations, careful image-building and creative positioning.

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Case Study

Hinsdale Hospital nestles in a corner of Hinsdale, Illinois. Founded in 1904 by a married couple with immense zeal, prayer and a Civil War officer’s generosity, this Seventh Day Adventist hospital grew and prospered into the 21st century. To commemorate the 100th year, Hinsdale Hospital leaders endorsed the writing of a hard-bound, comprehensive history book. GR-PR was engaged (and privileged) to be the sole writer, and a year later – “Century.”

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Case Study

The DuPage County Fair, had a record year as attendance grew 16.6% and introduced a new style of music for a local county fair. GR-PR’s public relations program generated more than 52 million impressions in Chicagoland through strong strategic planning and creative positioning.

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Case Study

The DuPage County Fair is the only county fair in Illinois located in a completely urban setting. Historical research showed that when the first DuPage County Fair was held in 1955, the county was 85% farmland. By 2000, the last farm vanished as DuPage County was absorbed into Chicago’s urban sprawl.

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