Ginny Richardson is one of those lucky folks who truly loves her work. In fact, her career in public relations began 28 years ago as a volunteer. No matter what club she joined or what group she belonged to, she took on the public relations, and she discovered a knack that evolved into a talent that evolved into a passion.

Finally, she got some guts and started charging. Her first client, a local dentist paid her $5 an hour (current fees are a tad higher).

During those 28 years, she has been an associate editor of The Doings Newspaper, a director of public relations, a freelance writer for newspapers and magazines, a talk show host on both radio and TV, and a weekly columnist for ten years. By 1994, she had accumulated enough experience to pursue her

company full-time. Today she presents an extensive list of distinguished clients in the fields of business, healthcare, hospitality, cultural arts and retail.

Ginny's business is almost 100% media relations. She pitches story ideas to the writers and producers of radio, television, newspapers and magazines. She is "midwife to a feature story" whether that story ends up on the 5 p.m. news or as a feature in a local paper. Ginny has solid relationships with the reporters and columnists of Chicago and suburban newspapers.

Ginny is a member of the Publicity Club of Chicago, the Public Relations Society of America, the National Association of Women Business Owners, and the Professional Women's Club of Chicago. She holds a bachelor's degree from the University of Illinois, Champaign.

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